Tracking / Assessment
Why use games?
Video games have the potential to revolutionize the way Motion Fitness engages consumers. Games are an exciting venture because they:
- Motivate through entertainment
Games can provide guidance and motivation in a way that is interesting and exciting - Promote physical and mental health
Games engage both body and mind, addressing issues ranging from coordination and endurance to brain fitness - Reach all generations
Games are appropriate and important to all the consumers Humana serves, from children to senior citizens
The Power of Activity Monitoring
Activity Monitoring, also known as our Active GamePlay Division by Exergame Fitness is a perfect example of a company harnessing the power of technology and using it to promote the benefit of exercising. Through the power of devices like activity monitors and heart rate controllers we will be able to track the physical activity of a student within a day; in turn that student will be rewarded for their steps through our online games.
We not only reward for individual steps, but we also build team aspects into it by having groups of individuals (i.e. classes, fitness groups, after school programs, etc.) compete against one another in the game.
Our vision is for children to understand that being physically active is not just something they do in a Physical Education class, but something you can do every day. We want them to see that little things like walking to the bus stop, taking the long way through the hallways, and going on walks with their mom and dad can greatly impact the amount of steps and activity they may have in a given day.
What do the studies say?
Studies show that sixth grade is the pivotal point where children often decline in the amount of physical activity experienced. That's why a large focus of Active GamePlay is to design games targeted towards this population.
Our internet based games help schools meet state-mandated physical activity requirements without impacting teachers' busy schedules. We can reach this goal by providing teachers with fun and entertaining activity options that are largely student-driven.
And because of the ability to track game interaction and outcomes, Active gamePlay is able to report success stories to administrators. On average, our games for adolescents have shown a 33% increase in physical activity!
Active GamePlay has revolutionized the way one of the nation's largest health benefits companies engages and motivates people to embrace a healthier and more active lifestyle.