Palatine, Ill (May 28, 2014) – Exergame® Fitness, the worldwide leader in interactive fitness technology has partnered with Midtown Athletic Club, a leader in the upscale fitness club and sports resort industry,to inspire movement and engage their future members at a young age.
The Midtown Athletic Club in Bannockburn, IL is renovating their Kidtown facility to introduce younger children to the world of fitness and movement by way of Exergaming – technology driven fitness equipment and programming designed to get children moving in a fun, interactive, game-based environment.
By adding Exergames to Kidtown, parents can enjoy their workouts knowing their children are also engaged in physical activity all while having fun. It’s another way Midtown isimproving the lives of its members and making fitness a family affair.
“Midtown is known for being one of the top organizations in our industry-always being at the forefront of the latest and greatest. By adding an element of Exergaming to their club,they are making an investment in their future members and our future generation of leaders and heroes. By getting these youngsters to be active and by making fitness fun, Midtown has once again shown itself to be a true champion of fitness,” says Ed Kasanders, CEO of Motion Fitness (parent company of ExergameFitness).
Exergame® Fitness provides products and programming solutions with interactive components to make fitness fun. The Heavy Ball, T-wall, and Eyeplay will be featured in the Bannockburn location and will certainly get kids moving. The installation will take place on Monday, June 2, 2014 while the programming launch for the Exergame room is set for June 16, 2014.
About Exergame® Fitness
Exergame Fitness, powered by Motion Fitness,is the worldwide leader in interactive fitness technology for the last 15 years. We specialize in merging interactive technologies with proven fitness principles to bring you Fitness 2.0. Gamifying fitness. Getting results. Having fun. That’s what we do.
About Midtown AthleticClubs
Midtown Athletic Clubs is a leader in the upscale fitness club and sports resort industry. What began as a single tennis club in Chicago in 1970,Midtown is comprised of 10 full-service tennis and fitness facilities throughout the United States and Canada. Midtown features a variety of dynamic tennis programs, the latest cardio and strength training equipment,group exercise classes, personal training and spa services. The clubs offer a warm, inviting environment and provide a special place to connect with family, make new friends and get fit. For more information visit www.midtown.com