ROLLING MEADOWS, IL — Motion Fitness is proud to announce their partnership with Humana Games for Health in the distribution efforts to bring The Horsepower Challenge and activity based online game play to more communities throughout the country.
“The Horsepower Challenge,” developed by Humana, is a unique exercise/video-game program intended to increase kids’ activity to improve their health. Participating students are given smart pedometers, called actipeds, to wear on their shoes and keep track of steps. Steps are then wirelessly uploaded to Horsepower Challenge website during the challenge.
“We are creating a new category called Active Game Play that combines engaging games, individual competition, group competition and social integration with a base foundation of physical fitness and activity levels. The premise is simple: the more you move, the more points you get, the further you progress in the game and get rewarded”. Ed Kasanders – President of Motion Fitness.
The Horsepower Challenge and other Active Game Play titles will work with Exergame Fitness, which is a distribution division of Motion Fitness. Kids in schools, after-school programs and other community and health club programs will be able to participate through a fun, engaging, and motivating environment.
The idea of the Horsepower Challenge and its benefits is supported by everyone at Motion Fitness.
“There are so many great things about a program like the Horsepower Challenge,” says Parker Johnson; former Youth and Family Director of the Kishwaukee Family YMCA and Project Manager at Motion Fitness. “The idea that students are able to realize the benefits of activity not only in a Physical Education setting, but outside those walls as well is the message we want to push. As schools continue to struggle to find enough time for daily Physical Education we want the students to understand that they can be active on their own, whether it be as simple as walking to the bus stop instead of getting a ride, to picking up an extracurricular activity outside of the schools to build up more steps.”
Sponsors, Community Leaders, and Educators will be able to track and monitor the activity of the group participants to see the change in their physical activity behaviors. “We want to show how a business can showcase their community responsibility by being an active partner in kids health. With a live web feed they can see the local group’s summary of steps, progression in the game and carbon footprint reduction,” adds Ed Kasanders.
“Humana launched the Horsepower Challenge to help combat childhood obesity. This product offers a unique way to provide kids with activities that are fun, rewarding, and competitive. We are excited about the partnership with Motion Fitness, which will allow Humana’s innovations to reach a wider audience.” Paul Puopolo, Director of Consumer Innovation by Humana.
About Humana Inc.
Humana Inc., headquartered in Louisville, Kentucky, is one of the nation’s largest publicly traded health and supplemental benefits companies, with approximately 10.4 million medical members. Humana is a full-service benefits-solutions company, offering a wide array of health and supplementary benefit plans for employer groups, government programs and individuals. Over its 48-year history, Humana has consistently seized opportunities to meet changing customer needs. Today, the company is a leader in consumer engagement, providing guidance that leads to lower costs and a better health plan experience throughout its diversified customer portfolio. www.humanagames.com
About Motion Fitness
Motion Fitness is an Innovative Development Company – Creating industry leading products, solutions and partnerships for a healthy and active lifestyle. Motion Fitness was started in 1998 with a simple goal: “give people the ability and power to move”. www.motionfitness.com
About Active Game Play
The Active Game Play Challenge powered by Humana -To educate and encourage exercise in children through the use of activity monitoring and games.
About Exergame Fitness
Exergame Fitness is the global leader in Exergaming products & services including 6 international divisions located in Canada, Dubai, Europe, South Korea and Australia. Primary targeted clients include: YMCA’s, Schools, JCC’s. Park Districts, Health Clubs, Hospitals, Kid Zones, Family Entertainment Centers, Government/VA and more. Exergame Fitness has the largest advisory board in the market designed to test and approve all products. Exergame Fitness provides Facility Planning & Installation, Grant & Funding Assistance, Program Design & Product Training, Turnkey Marketing Support, Free Layout Designs & Concepts, Detailed Programming Curriculums, Finance & Lease Options and more. www.exergamefitness.com