The word “Interactive” in the fitness industry has become so common that it could mean something as simple as walking on a treadmill and watching ESPN or a movie. True Interactive Fitness Equipment is much more. It is computer game technology to motivate, engage participation, and measure results, so that fitness training becomes a fun and entertaining experience.
What are the Benefits of Interactive Fitness Equipment?
Whether you are a school, park district / recreation center, YMCA, a private health club, or sports performance center, interactive fitness has a place sitting alongside conventional equipment.
The reason for this is simple – interactive fitness adds fun back into exercise and for many people this is the element that has been sadly lacking for a long time. Kids relish the opportunity to put their skills to the test on a larger scale and compete with their friends on a level playing field. Adults enjoy the challenge of keeping up with the kids, going back to their childhood of playing games, while doing functional movements.
For schools it helps to re-engage children with fitness where traditional forms of physical education have sidelined them.
For recreation facilities it can offer a new revenue stream to sit alongside traditional gyms.
For professional sports teams, interactive fitness systems can help with a variety of training methods including improving mental agility and reaction times.
Why Kids Fitness?
Exergame Fitness has been known for years as one of the world’s leading kids’ and teens’ active lifestyle brands.
By integrating cool technology, and entertainment, Exergame’s products are an effective solution to the growing epidemic of childhood obesity and lack of fitness. With an addressable market of $6 Billion and potential impact on the 74 million kids in the U.S. alone, it is the perfect place to start to make a difference in developing lifelong habits of health and fitness.
According to American healthcare experts 1 out of 3 children between ages 5-19 are considered overweight or obese, and according to research cited in the 2012 spring edition of the American Journal of Play, Exergame’s technology is one of the fundamentally new and innovative approaches that is critically required to encourage children to be physically active on a daily basis.
The severity of the crisis was highlighted at the Let’s Move! Launch where First Lady Michelle Obama stated that “The physical and emotional health of an entire nation is at stake“.
Health-care costs tied to obesity are estimated at $150 billion per year, and expected to go up if the obesity rates for the younger generations don’t significantly decrease.
Why Adult Fitness?
The adults today were just kids and teens 10 years ago when the use of Technology started to explode. This generation expectations have changed.
Our philosophy is to create fun, exciting environments where the worlds of technology and fitness intersect. We call this Fitness 2.0™, the next generation of fitness.
In our vast experience, we’ve found that combining certain products, activities and movements with proven fitness principles, training protocols, programming and energetic and fun atmospheres, we’re able to create members for life, from the youngest child to the active older adults in your facility. It’s this unique blend of technology, fun and fitness that make an investment in interactive fitness equipment a smart choice.
To that end, recent industry publications have named Exergaming and the youth fitness market as one of the fastest growing and most profitable groups of people and trends in the health and fitness world.