Princeton, N.J.—Sixteen of the nation’s leading food and beverage companies sold 6.4 trillion fewer calories in the United States in 2012 than they did in 2007, according to the findings of an independent evaluation funded by the Robert Wood Johnson Foundation (RWJF) and announced today. The companies, acting together as part of the
The participating
“It’s extremely encouraging to hear that these leading companies appear to have substantially exceeded their calorie-reduction pledge,” said James S. Marks, MD, senior vice president and director of the Health Group at RWJF. “They must sustain that reduction, as they’ve pledged to do, and other food companies should follow their lead to give Americans the lower-calorie foods and beverages they want.”
In October 2009, more than 40 of the nation’s largest retailers, non-profit organizations, food and beverage manufacturers and trade associations launched HWCF, with the goal of helping to reduce obesity, especially childhood obesity, by 2015. Sixteen companies participated in the calorie-reduction pledge, announced in May 2010 as one pillar of the work of HWCF. The pledge was part of an agreement between HWCF and the Partnership for a Healthier America, an independent, non-partisan organization dedicated to advancing the goals of First Lady Michelle Obama’s Let’s Move initiative by working with the private sector to end childhood obesity.
Together the 16 companies produced 36 percent of the calories from all packaged foods and beverages, items such as cereals, snacks, canned soups, and bottled beverages, sold in the United States in 2007. In 2010 the companies noted that, in order to meet the pledge, they likely would develop new lower-calorie options, change existing products so that they had fewer calories, and change portion sizes to introduce more lower-calorie packaging.
In order to evaluate the impact of the pledge, researchers at the University of North Carolina at Chapel Hill (UNC) combined data on foods and beverages sold by participating companies with nutritional
“The companies whose sales we analyzed have a big influence over the foods and beverages almost every American eats and drinks every day,” said Barry Popkin, PhD, the W.R. Kenan, Jr. Distinguished Professor in the School of Public Health at UNC, who is leading the evaluation team. “The evaluation system we’ve created will enable to us to determine how changes to what’s sold influences what people consume.”
Other research has shown that, between 2007 and 2011, better-for-you, lower-calorie foods and beverages also drove financial performance for many of these same companies. Companies with a higher percentage of their sales coming from such products recorded stronger sales growth, higher operating profits, superior shareholder returns, and better company reputations.
“Making the shift from traditional items to lower-calorie ones is not just the right thing for customers, it’s the right thing for these companies’ bottom lines,” said C. Tracy Orleans, PhD, senior scientist at RWJF. “The next big question is how these changes to what’s available on store shelves actually impact the health of children and families.”
The 16 companies committed to the HWCF calorie-reduction pledge include:
- Bumble Bee Foods, LLC
- Campbell Soup Company
- ConAgra Foods (includes Ralston Foods)
- General Mills, Inc.
- Hillshire Brands (previously Sara Lee Corporation)
- Kellogg Company
- Kraft Foods Group/Mondelez
- Mars, Incorporated
- McCormick & Company, Inc.
- NestlÉ USA
- PepsiCo, Inc.
- Post Foods
- The Coca-Cola Company
- The Hershey Company
- The J.M. Smucker Company
- Unilever
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Source: RWJF